A software product designer and leader based in Oakland.

A software product designer and leader based in Oakland.

I'm a seasoned design leader who has spent 12 years designing successful products for companies across multiple complex verticals. I'm currently a Product Design lead at Sagetap.

A software product design and leader based in Oakland, Ca.

Additional Projects

2022

Typhur / Sous Vide Machine

Growth & Product Expansion

2022

Typhur / Sous Vide Machine

Growth & Product Expansion

2022

Typhur / Sous Vide Machine

Growth & Product Expansion

2022

Typhur / Sous Vide Machine

Growth & Product Expansion

project img
project img
project img
profile pic
profile pic
project img
project img
project img
project img
profile pic
project img

2021

Fluidigm / Biomark X Genomics PCR Instrument

Growth & Product Expansion

2021

Fluidigm / Biomark X Genomics PCR Instrument

Growth & Product Expansion

2021

Fluidigm / Biomark X

Growth & Product Expansion

2021

Fluidigm / Biomark X

Growth & Product Expansion

profile pic
profile pic
project img
project img
project img
project img
project img
project img
profile pic
project img
project img

Experience

Download CV

Download CV

Download CV

Download CV

2022 – Now

Lead Product Designer

Sagetap

Oversee the execution of the UX vision and strategy for emerging business opportunities, including our AI-driven marketplace. I work closely with Sagetap founders, customer success and software engineers, to bring our shared vision to life.

2022 – Now

Lead Product Designer

Sagetap

Oversee the execution of the UX vision and strategy for emerging business opportunities, including our AI-driven marketplace. I work closely with Sagetap founders, customer success and software engineers, to bring our shared vision to life.

2022 – Now

Lead Product Designer

Sagetap

Oversee the execution of the UX vision and strategy for emerging business opportunities, including our AI-driven marketplace. I work closely with Sagetap founders, customer success and software engineers, to bring our shared vision to life.

2022 – Now

Lead Product Designer

Sagetap

Oversee the execution of the UX vision and strategy for emerging business opportunities, including our AI-driven marketplace. I work closely with Sagetap founders, customer success and software engineers, to bring our shared vision to life.

2019 – 2022

Senior Product Designer

Whipsaw

Established the discipline of User Experience practices from ground up as the core part of Whipsaw's services. Worked closely with industrial designers to develop digital products that work holistically with physical products. I helped companies define aspirational north-stars and build human-centered products.

2019 – 2022

Senior Product Designer

Whipsaw

Established the discipline of User Experience practices from ground up as the core part of Whipsaw's services. Worked closely with industrial designers to develop digital products that work holistically with physical products. I helped companies define aspirational north-stars and build human-centered products.

2019 – 2022

Senior Product Designer

Whipsaw

Established the discipline of User Experience practices from ground up as the core part of Whipsaw's services. Worked closely with industrial designers to develop digital products that work holistically with physical products. I helped companies define aspirational north-stars and build human-centered products.

2019 – 2022

Senior Product Designer

Whipsaw

Established the discipline of User Experience practices from ground up as the core part of Whipsaw's services. Worked closely with industrial designers to develop digital products that work holistically with physical products. I helped companies define aspirational north-stars and build human-centered products.

2018 – 2019

Senior Product Designer

DesignMap

I spent 9 months embedded on the buyer experience design team at Atlassian working on the billing and signup experience. This supported the launch of the premium and free tiers of Atlassian's flagship products.

2018 – 2019

Senior Product Designer

DesignMap

I spent 9 months embedded on the buyer experience design team at Atlassian working on the billing and signup experience. This supported the launch of the premium and free tiers of Atlassian's flagship products.

2018 – 2019

Senior Product Designer

DesignMap

I spent 9 months embedded on the buyer experience design team at Atlassian working on the billing and signup experience. This supported the launch of the premium and free tiers of Atlassian's flagship products.

2018 – 2019

Senior Product Designer

DesignMap

I spent 9 months embedded on the buyer experience design team at Atlassian working on the billing and signup experience. This supported the launch of the premium and free tiers of Atlassian's flagship products.

2014 – 2018

Product Designer

Google Cloud

Designer for Google Cloud Media’s end-to-end video processing and management platform for live video editing and video playback across all connected devices. Supported Google’s cloud media streaming and video analytics offering with enhanced capabilities.

2014 – 2018

Product Designer

Google Cloud

Designer for Google Cloud Media’s end-to-end video processing and management platform for live video editing and video playback across all connected devices. Supported Google’s cloud media streaming and video analytics offering with enhanced capabilities.

2014 – 2018

Product Designer

Google Cloud

Designer for Google Cloud Media’s end-to-end video processing and management platform for live video editing and video playback across all connected devices. Supported Google’s cloud media streaming and video analytics offering with enhanced capabilities.

2014 – 2018

Product Designer

Google Cloud

Designer for Google Cloud Media’s end-to-end video processing and management platform for live video editing and video playback across all connected devices. Supported Google’s cloud media streaming and video analytics offering with enhanced capabilities.

2014 – 2018

Visual Designer

Sumo Logic

Lead and execute creative projects in collaboration with stakeholders, ensuring alignment with their vision and satisfaction. Contribute to brand strategy through consistent visual design, including iconography and motion graphics.

2014 – 2018

Visual Designer

Sumo Logic

Lead and execute creative projects in collaboration with stakeholders, ensuring alignment with their vision and satisfaction. Contribute to brand strategy through consistent visual design, including iconography and motion graphics.

2014 – 2018

Visual Designer

Sumo Logic

Lead and execute creative projects in collaboration with stakeholders, ensuring alignment with their vision and satisfaction. Contribute to brand strategy through consistent visual design, including iconography and motion graphics.

2014 – 2018

Visual Designer

Sumo Logic

Lead and execute creative projects in collaboration with stakeholders, ensuring alignment with their vision and satisfaction. Contribute to brand strategy through consistent visual design, including iconography and motion graphics.

2025: Crafted with love by Paul Gifford

2025: Crafted with love by Paul Gifford

2025: Crafted with love by Paul Gifford

2025: Crafted with love by Paul Gifford